Building a marketplace rooted in process, not product.

CREATIVE STRATEGY • BRAND DEVELOPEMENT •  PARTNERSHIP STRATEGY 

Click & Boone began as a small, local platform for artists—but quickly proved it could scale into something much larger. As more artists began selling through the site, the opportunity shifted from a simple storefront to a community-driven marketplace. Rather than building another high-volume platform, the strategy focused on preserving what made it work: curation, storytelling, and real relationships. The brand was designed as a space where artists share not just what they make, but how they make it—creating a more personal, process-driven approach to commerce. I led creative strategy and brand development, defining the identity, voice, and overall direction of the platform, while shaping a launch approach centered around curated artist partnerships. Instead of traditional marketing, early growth was driven by creators themselves—positioning artists as both contributors and advocates. Now in pre-launch, strong early traction has validated the concept, with the platform moving into full development with dedicated web and marketing teams.