BRAND POSITIONING • ART DIRECTION • DECK DESIGN

Developed as a cultural storytelling concept for Latinx Heritage Month, this campaign reimagined how Rémy Martin could connect more authentically with Latinx communities—centering the tradition of lingering at the table long after a meal ends. Rather than focusing on product, the idea positioned the brand within a deeper cultural ritual rooted in connection, storytelling, and presence. As lead designer on the initial pitch, I led visual direction and deck design, shaping the creative foundation of the concept while contributing to content strategy and brand research. My role focused on translating cultural insight into a cohesive narrative and visual system. The approach was grounded in listening and collaboration, working closely with teammates from Latinx backgrounds to ensure the idea was informed by lived experience and expressed with authenticity and respect.The resulting concept reframed the table not as a conclusion, but as a beginning—where conversation deepens and time slows. This insight informed the structure, tone, and visual language of the pitch, establishing a warm, intimate direction designed to support future campaign development.